In 2019, I created a full logo and branding package for Jackson Hole Fly Company while working at the Sharp Eye Deer creative studio. The overarching package was for a local company specializing in the manufacturing and selling fly fishing gear. My direction was to create a brand, then a website and social media platform that would be marketed direct to consumer, since all previous business had been wholesale. The goal was to create a brand that was unique while also approachable for individuals new to fly fishing.
